Two of the most important axioms of Internet marketing are to know your advertising medium and know your audience. If your AdSense ad design and placement is driven by emotion and personal preference rather than facts, then you will ultimately fail as an Internet marketer. It is imperative to use ad designs that are effective while taking into account what you know about your audience.
Let’s first talk specifically about ad design. When using Google’s text ads you do not want to use borders. Many people believe the borders make their Adsense ads stand out, and they would be correct. Therein lays the problem. You do not want your ads to stick out like a sore thumb. You’re sending a signal that this is an ad and most people have an aversion to being solicited. Therefore their reaction, in a sense, is to dodge or ignore the ad. However, if your Adsense ads look like they’re a regular part of your web page visitors to your website are more apt to scan the ads and hopefully click on them.
What about ad color? This may insult your artistic proclivities, but stay with the regular Google ad colors which consists of the blue link and black text. The reason for using this color scheme is because people are conditioned to recognize the blue text as hyperlinks and that they should click on them. Because of the blue link, your visitor’s subconscious mind is telling them that some action needs to take place. If you use some other color like bright green or pink, you are disrupting your visitor’s normal surfing habits.
Also, stay with the white background. There’s a reason why we typically write on white paper – it’s easier to read. A colored background makes the ad stand out, which is not what you want. Remember, you want the ad to blend in with the rest of your web page. Furthermore, colored backgrounds make the ad more difficult to read. Now there has been some discussion in the marketplace as to the effectiveness of using red as your link color. If you wish to give it a try that is your prerogative, but you are encouraged to stay with blue.
Regarding ad design and color, you want your AdSense ads to blend well with your site. You want them to compliment your site and appear as if they’re providing additional content. You do not want them to appear as though they are contrasting with your website. When your AdSense ads contrast with your site it creates a condition known as ad blindness. That’s right, the more your ad stands out the less likely visitors will see it.
Now that we have addressed ad color let’s talk about ad size. The best performing ad sizes according to Google are the following:
336×280 large rectangle (four ads)
300×250 medium rectangle (four ads)
160×600 wide skyscraper (five ads)
When designing your website keep these facts in mind. However, you do not want to arbitrarily squeeze certain AdSense ads into your site just because they have been designated as the best performing. The other ad sizes have value as well. The purpose of revealing these facts is to let you now that the wider formats tend to perform better. The reason is because they are more readable.
Currently Google allows you to place three text ads on each page of your site. It is suggested that you strategically max out your allotment of ads on each page. But this raises the question of “Where?”
The content of your page determines the best location to place your AdSense ads. When placing your ads there are certain things to consider.
Where is my visitor’s attention likely to be focused?
How can I place ads into an area without getting the user’s way?
How can I keep the web page clean and uncluttered?
Google provides an ad placement schematic to which they refer as their “heat map.” This is a diagram of the most productive ad placements. Here are their most productive ad locations:
> Top of the web page.
> Bottom of the web page.
> Upper left-hand corner.
> In the middle-left of your page content.
This serves only as a guideline. Put your users first when deciding on ad location. Consider their viewing habits and what will be most interesting and useful to them.
If you follow these simple guidelines regarding your AdSense ads you will discover that you will have a better response to your ads and therefore a higher click through rate. Do not allow emotions and personal preferences to determine ad design, color and placement. Your goal is to make money from your AdSense ads. If you can’t help yourself and wish to get personally creative and emotionally involved, give up Internet marketing and become an artist.
Watch the video related to Adsense
Free AdSense book @ www.2createawebsite.com
Help answer the question about Adsense
What are the conditions for adsense approval?I would like to know the conditions required for getting my blog an adsense account. Apart from having original content, no porn what are the other conditions to meet. The terms & conditions page contains a lot of unwanted text. Can anybody brief it out.
About Author
Published by AdSensePrimer.com
Copyright 2009 AdSensePrimer.com
All rights reserved.
AdSense Primer’s goal is to provide you with informative articles and educational resources regarding Google AdSense. Learn the tricks of the trade in utilizing Google AdSense as a profit center for your website.
Today, more people then ever before are learning that the Internet is full of earning potential. From Internet Marketing and joining affiliate programs to running and operating your own business,everyone can make money online. At first, many people are surprised to hear of so many success stories, but as the Internet continues to grow people are hearing success stories from their friends, neighbors, and co-workers of how they learned to make money online. There is no secret club that allof these people have joined to become successful with the Internet. All it takes to make money online is a little time researching which method or business approach you find best suits your personality, and then do it.
There are five main approaches that anyone can choose that will enable you… Continue reading
Is it possible to make money at home doing part time? Can you really work at home to make money online to make your time worthwhile?
According to all the “gurus” you can easily work at home to make a LOT of money by buying their program and doing EXACTLY what they tell you to do.
Is all of this work at home hype really true? The answer is yes and no. It really is true that a stay at home Mom or a student in need of extra income or a full time worker needing a part-time income can make money online. It is also true that a lot of people are making a full-time living and even becoming rich on the Internet.
The question is, “Can you… Continue reading
Chances are, yes this is a numbers game. You have spent more time then anyone else learning how to make money. You are probably half way there. What I mean is from all those other ebooks you have read and websites you religiously read and not to mention the crazy amount of cash you have spent signing up for multiple programs and systems.
Then chances are you have some what of an idea of how things work (How it’s done) how people make money online. You are self educated.
You are only a few steps away from making big bucks and you just need a little guidance to get you started on your way. You probably have a blog or two maybe even a website, you’ve heard of Google Adsense and… Continue reading
whats ur website?
Very good video, content and info!! Thank you!!
Mr.ExtraMoney
you’ve probly been smart priced by google – meaning you don’t have a high conversion rate for ppl that click your ads – so you get less per click
MAKE MONEY ONLINE! $£$
Join My Affiliate team!
Affiliate101
its poison i say…its poison
its horrible….get it out of your houes n home…it stanks!
oh my….you';ll get brain damage if you partake in that….
It is not true you cannot pick a channel. You can create a channel and name it UNDER POST or something to this effect
However, you cannot automatically (or use the wizard) to do it. The wizard does not offer channels for it. You have to go in and open the code of your template, then find where Adsense under posts are placed and replace it with the code that has the channel
Hahah such a funny accent that girl has ^^ sweet
The attorney is going to want to see the 1099-Misc forms. when you get them, you'll see if the corporate name is at all "revealing."
i found this site really good on ways to make money online.. gives you some good methods actually!
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Aside from Google, other contextual advertising sites where you can earn money include
Yahoo! Publishing Network (currently in beta and available to US publishers only) http://publisher.yahoo.com/
Intellixt http://vibrantmedia.com/site/web_01a5.htm
Quigo Adsonar http://www.quigo.com/adsonarexchange.htm
IndustryBrains http://www.industrybrains.com
Commission Junction Evolution http://www.cj.com
Kanoodle Brightads http://www.kanoodle.com/about/brightads.html
Clicksor http://www.clicksor.com/affiliate_programs.php
Contextweb http://www.contextweb.com/
Bidclix http://www.bidclix.com/
Bidvertiser http://www.bidvertiser.com/
I suggest you also consider joining an advertising network. Advertising networks are organizations that aggregate Web sites that offer advertising space, and sell banner ads (and other advertising options) across them. Traffic requirement is often a minimum of 5,000 monthly impressions, although many do not accept sites hosted by free page services.
Burst Media http://www.burstmedia.com
Fastclick (ValueClick). http://www.fastclick.com
Advertising.com. http://www.advertising.com
Tribal Fusion http://www.tribalfusion.com
You can also join Affiliate Programs where you sell other people's products that your audience may be interested in; and you get a certain commission after the desired action was done (whether a sale, a lead, subscription to email newsletter, or however this is defined)
Commission Junction http://www.cj.com
Linkshare http://www.linkshare.com
Hello,Can You please help me make money
go to my site and click on my links
please, I just lost my job
2012calendar. blogspot. com
how come i have 50 click yet only $2 and i have over 2,000 impressions….please help
Many people have problems with google adsence. Truthfully, in order to earn any real money, your page views needs to be in the hundreds of thousands every day! If you want to make google adsense money check out
http://how-to-make-google-adsense-money.blogspot.com/
It will teach you how to make 1k , Check it out, you will be making a full income online in no time
You have to set up channels. They allow domain channels, easy peasy for what you want. But also named channels, so you can put perhaps different domains under one "site" if they happen to go together for alternative stats. Also named channels are needed if two sites are under one domain/sub-directory (but not sub-domain). Then you can further break down sections or each ad in each site.
But what you also have to do is get new code and put it into your sites replacing all old code after you've set up your channels – remembering to attach the proper channels to each ad as you configure.
i think you can read more on https://www.google.com/adsense/login/en_US/
When using Google Adsense with YouTube, you post the code Google provides to a separate web page… You won't be able to post the Adsense code onto your YouTube profile/channel… you would need to become a YouTube partner to get the ads show up in your videos…
w w w . m a r c u s g a i n e s . w s
I'd say in the area of $25-$50/month.