Squidoo is a community system of creating one page topical websites. Entrepreneur Seth Godin came up with the idea. The purpose of a lens is to allow the lens master to explain or review a topic and present the information in an orderly way using a one page website or lens.
There are also other things you may do with Squidoo lenses. It’s really up to your imagination.
The best part about using Squidoo though is that is a great way to make money, and once you learn how to create a lens, it really is easy. The secret to making money from Squidoo though is the same secret to bum marketing: make a lot of lenses because some of your lenses will do better than others.
To begin making money from this opportunity, here’s how to get started:
1. Do your homework first.
Before you sign up for an account, you want to browse around the Squidoo site and get familiar with it. See what others are creating lenses about. Explore the top 100 lenses to see what topics you may be interested in, as well as what a lens looks like. This will help you decide what to add to your lens to make it make money, as well rank high in the search engines and make you money.
2. Do your keyword research.
Next, choose one or two topics you are interested in. Do your keyword research. Start by searching for a general keyword on your topic (this is generally a one or two word keyword phrase). Look for keywords with lots of searches.
Look for keywords that are three or more words long. The longer the keyword phrase, the more targeted it is. This is a keyword that is more likely to convert and make you a sale.
Make a list of the keywords you want to use. You may expand this list later, but this will get you started.
3. Sign up for your account.
When you first sign up for your account, the system will ask you to build a lens. Don’t be intimidated. It’s really easy.
Follow the steps and add the information that Squidoo asks you for. When it asks you for the URL of your site, use your first keyword. (Make sure your lens is on this keyword.) If the lens is taken, then use dashes between the words, or the underscore.
Don’t worry if your lens isn’t exactly perfect at this point. As you tweak and add information to your lens, your lens will get better and perform better.
If you plan to build lenses on more than one topic, then sign up for multiple accounts. This way you build credibility as an expert on your topic.
4. Complete your profile.
In addition to having a general profile for your acccount, each lens will have a profile. Create a general profile for your account and create a profile for each lens. This will allow you to give more information about yourself and your topic. Ultimately, you will better connect with readers.
5. Build more lenses.
The more lenses you build, the more money you make. One of the most important things to remember here though is to keep your lenses on the same related topic. The reason is that ultimately you are branding yourself as an expert on whatever topic you are writing about. Keeping your lenses related will give you credibility and increase your chances of making the sale.
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