Setting up your online store is only the first step in bringing droves of buyers to your site. With Yahoo Merchant, you get a variety of tools to help you effectively market and promote your online store. Your online store’s grand opening is a big event, and you naturally want to announce this important event to your family and friends. With Yahoo Merchant, you can create a professional-looking email that matches your store design, and feature up to three products in your email. You can even add a coupon for your recipients, and send the email out to people you know who will be eager to visit your new store. Search engine marketing is an important part of your store promotion strategy. With Yahoo Merchant, you get search engine-friendly pages and