Two of the most important axioms of Internet marketing are to know your advertising medium and know your audience. If your AdSense ad design and placement is driven by emotion and personal preference rather than facts, then you will ultimately fail as an Internet marketer. It is imperative to use ad designs that are effective while taking into account what you know about your audience.
Let’s first talk specifically about ad design. W… Continue reading
Before continuing further in the AdSense discussion it is important to understand the relationship between Goodle AdSense and Google AdWords. When it comes to pay-per-click advertising AdWords is hands down the Internet leader.
AdWords are those text advertisements that appear down the right hand-side of a Google search page. The ads are directly related to the keywords you use in your Google search. Advertisers are assured that ther… Continue reading
The first step in the preparation process is to have your initial website properly prepared. Please pay attention to the word “properly.” Google has very definite guidelines for websites so reviewing their Terms of Service is crucial to being accepted into the program. If your website does not fall within their established guidelines it will be unceremoniously rejected.
Look specifically for Google’s Program Policies. One item of importance… Continue reading
